![]() Extra pages were spawned to accomodate these new requirements. Suppliers had to be given more prominence to secure deals. The site became more popular, and the number of ‘surprises’ grew. Users were prompted to fill in a form at the end. Potential gifts were placed on boards within the Flash. The creative cleverly placed the campaign ducks in a fairground ‘hook-a-duck’ game. They would visit the web page and enter the code and receive a reward. Buongiorno would deliver codes whenever someone tops up. Utilise the current ‘ducks’ TV and print campaign to encourage Pay And Go customers to register there details. When it all started in 2008 the concept was simple. ![]() ![]() It started out as a simple Flash game (that story is for a another post), but as it grew thing had to change… Yes, The O2 Top-up Surprises website was a big part of my VCCP life between 20. The O2 Top-up Surprises landing page Ducks! It’s all about ducks! ![]()
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